Dainik Jugasankha is Assam’s most popular and one of highest circulated regional newspaper in North East India. The newspaper has been on a constant growth as more and more readers accept it as their daily news resource.
Reasons for Popularity:
Dainik Jugasankha has become the people’s newspaper primarily because it is printed in regional language. Aggressive yet honest reporting and a host of special pullouts on various topics generate great interest amongst readers of Dainik Jugasankha. Another reason behind the high readership of Dainik Jugasankha might be the fact that it is published in highly populated cities like Guwahati and Silchar.
Growth of advertising In Dainik Jugasankha :
As discussed earlier, Dainik Jugasankha is a regional newspaper with a huge reader base in the state of Assam. Therefore any advertiser looking to advertize in the North East should book classifieds in Dainik Jugasankha.
English newspaper like Assam Tribune and regional newspapers like Asomiya Pratidin are the two main threats to the readership of Dainik Jugasankha.